Marketing and Merchandising

 

• Merchandising is a product that advertises another product.
• Entertainment is one of the few areas where you can SELL your own advertising.
• Until you’re established make sure your merchandising has contact details on (telephone no, web address, email address)

 

Promotion and Publicity

 

• Publicise your image
• Draw attention
• Arrange beneficial partnerships
• Increase sales, recognition, satisfaction
• Publicity – radio, retail, video
• Develop an angle the media will be interested in
• Product placement
• Posters
• In store appearances

 

Promoting Your CD

 

• Make sure they (record shops, radio stations A&R) know what kind of music it is. Spell it out at the top of your letter
• Find a fresh idea - borrow from other industries – e.g. take regular small gifts, e.g. cakes, coffee, etc. to the people you wish to interest